I’ve been with google for a lot of years now and you build up a backlog of postings, pictures and other presences on the internet which new businesses don’t have. As facebook do not have a review system on business pages at the moment the only way of leaving a review appears to be on google. Recently I had a bad review from someone who has been shouting on the phone sitting outside our house which has shaken me to the core. They never left their name and didn’t want to order a cake so how is this relevant to my business? Basically I am not a fan of reviews in general as there are always complainers out there so treat them carefully!